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Tool for PPC & Revenue Reporting
Posted by on July 23, 2024 at 12:44 amI'm managing PPC campaigns across Google Ads, Bing Ads, and a few other sources. I have a few sources of revenue, the main one being Convoso along with CallRail. Currently using Google Sheets for data aggregation and need daily updates, with a goal for real-time reporting next.
I thought about using Looker Studio but am not sure if it's comfortable, flexible, and fast enough. I used Power BI and built data models a few years ago, but now I'm not focused on the technical side, so a more user-friendly tool would be great. Any recommendations?
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1 Reply
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Real time reporting doesn’t exist. Google ads can delay data by at least 3 hours and upwards of 48 hours (depending on campaign types). GA4 even got rid of real time data that use to be in UA.
Looker Studio can do a lot but you need to find a way to get data into the platform. Google ads is easy to ingest in Looker Studio but other sources may need something like Supermetrics, DataSlayer or a similar tool.
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