Thought on Google AI Max?

[ppcbetter_says]

Not good unless you’re tired of your traffic being too relevant

[ClassicVaultBoy]

It looks to me like it will be helpful if you haven’t maximised broad match yet. if you have, it will be left catching trash traffic.

[nomanabdullah257]

Google’s AI can do really well when there’s enough data and clear conversion signals (like in healthcare with strong tROAS), but with smaller local service businesses, the volume is lower and tCPA often struggles.

What’s helped me is feeding the system cleaner data—tight keyword themes, negative keywords, and only tracking the conversions that truly matter.

Also, testing tROAS or even manual bidding for a while can give the algo a better baseline.

In my experience, “hands off” rarely works unless the account already has steady, high-quality volume.

[EducationalGrade4884]

How is it working for shopping focused campaigns?

[sealzilla]

In my testing it was horrible, went way too broad to all types of services the businesses don’t offer.

[mdmppc]

Was in 1 account auditing and I saw search terms matching chiropractor near me for a massage keyword. Nope not ready yet.

[the__poseidon]

Awful.

Don’t use it unless you want to lose money.

[marketing-person-619]

funny, im in local service business and tested it out. performed poorly as far as ctr and cost per lead go, but has done pretty well down-funnel as the few leads that have come through turn into deals for us. im going to keep testing.

[ppcwithyrv]

AI Max is DSA ads 2.0

[Common_Exercise7179]

A(ss) I(njection) Max.