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Third party attribution solution (Segmetrics) vs Looker Studio connectors (Supermetrics)? What should I use?
Posted by on November 27, 2025 at 3:03 pmHey everyone, I'm just wondering what's the better way to track attribution data and other ecom data right now, I'm familiar with Looker but I have no way to move my data to say bigquery or do the etls myself.
I would need Shopify data + Gads, meta and a couple extra things here and there. Mainly want to track ad performance, LTV, customer journey and other ecom page data.
I've had some pretty underwhelming experiences with third party looker connectors in the past (them disconnecting and breaking and having to wait for customer support to fix it for example used to happen a lot) but that was some years ago back when it was still called Data Studio… I wonder if the connectors have gotten better or if third party tools have gotten better by comparison and if they're just a better bet right now.
Right now I'm looking mainly at Segmetrics or Supermetrics but any other suggestions are welcome!
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1 Reply
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There’s a cheap connector called https://www.weavely.io/ that will throw all your data in to big query and you can run some stuff with that. I’ve been playing around with it but not developed much.
I do have a ltv by campaign cohort model but that’s just based on transactions and order lines. I guess the end game is to run analysis on all the ad platforms and see off there are any correlations that aren’t obvious without a big data set.
There’s also built in looker reports and a mmm in https://www.weavely.io/ that I’ve not explored yet. I just signed up because it was like £5 a connector and thought I’d try it out. It’s almost too cheap as if it was more, I’d be like trying to get the most out of it.
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Have you looked at Funnel.io? A lot of our customers are ex-Supermetrics users who want more than just a date pipe. We have in-platform dashboards, CAPI, Harmonisation, Taxonomy and the option to export data to a third party tool or DWH. 11% of Global Ad spend is tracked with Funnel, would you want to hear more?
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We run a data consultancy firm working primarily with agencies and have used every connector under the sun!
Eventually we decided to build our own tool to make it way cheaper and faster since it was such a sticking point for our agency clients. It’s called [Weavely](https://www.weavely.io/), give me a shout if you want a quick demo! (Nice to see one of our clients Ben actually mentioned us already).
Just a heads up regarding your setup: we focus on getting data into BigQuery, which makes Looker Studio run much faster than direct connections.
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