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Thinking of upskilling in other areas of digital marketing
Posted by on September 5, 2025 at 1:02 pmI'm thinking of upskilling and learning some more digital marketing channels, so I can be more of a marketing manager than just an SEO.
Who do you guys recommend to watch on YouTube or are there any courses (free and paid) that you recommend?
I've done SEO for nearly 2 years so was just curious who other SEOs looked to for training and guidance in other marketing areas. I know experience trumps training but it's good to just get a nice foundation and understanding of the basics.
I'm mostly interested in –
Email marketing (klaviyo?)
Google Ads
Meta adsThanks
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1 Reply
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Klaviyo Academy and HubSpot are great for email marketing. For Google Ads, check out Google Skillshop or Surfside PPC on YouTube. For Meta Ads, Meta Blueprint is free and Charlie Lawrance or Jon Loomer share good tips. Since you know SEO, learning GA4 and conversion tracking will help connect everything.
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Just a word of caution, I used to offer ad creation and management – Google and FB. Let me tell you something, clients expect almost immediate results, regardless of how well you prep them. Anytime a business is spending “X” dollars on ads, they expect “XXX” in return, and ads simply do not work like that. I got tired of the “what the hell is going on” calls” and stopped offering those services, but best of luck.
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