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The rise of ai video social feeds
Posted by on December 25, 2025 at 11:17 pmAI video is no longer a novelty. It is already embedded in mainstream short-form feeds across TikTok, Instagram, and YouTube Shorts. From a distribution standpoint, the ceiling is gone.
What is interesting is how new AI-native social platforms are choosing to design engagement.
Most are defaulting to the same infinite scroll logic. High quality generations, fast iteration, and passive consumption as the core loop. From a marketing perspective, that optimizes well for first impressions but poorly for retention. After a few sessions, the experience starts to feel interchangeable, regardless of how strong the model is.
Several platforms I have tested recently feel more like high-end content pipelines than social environments. Users generate, post, and leave. There is little incentive to interact with each other in a meaningful way.
Some platforms are experimenting with a different approach by designing AI video around participation rather than pure viewing. Slop Club is one of the clearer examples here. The product leans into remixing, response content, and lightweight games as core mechanics.
In contrast, apps like Sora's social features, Meta Vibes, and Imagine from xAI all feel more individualistic. Incredible tech, impressive visuals, but still very creator to audience rather than people playing off each other.
From a social media strategy standpoint, it feels like we are watching the same fork in the road that early social platforms faced. Views scale easily. Participation scales communities.
Curious how others here are thinking about this. If you were advising for social media marketing through ai channels today, would you optimize for reach first or design for interaction from day one?
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