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The reason tiktok content barely reaches its target audience
Posted by on January 31, 2026 at 9:37 amOver the last few months, I've seen a lot of people scratching their heads over the increasing difficulty of sending your content outside your country after each update of geo restrictions, even with strong engagement histories. I ran into the same issue running social campaigns for an ecommerce client, the videos looked good decent CTRs, but the local reach kept dropping and there was nothing we did that stopped that drop.
So I started doing some diving on reasons and whatnot, and found out recently about Tiktok geo detection getting increasingly stricter than most realize at a pretty fast pace. Content posted from accounts that don’t physically align with the target audience’s country can get quietly deprioritized and redirected to the country you are from. The platform basically reduces exposure for anything it flags as ‘’outside this country’’ even if you’re following all content rules.
It sucked but I had to change my way of posting the content there, so I solved this by rebuilding our setup around hiring locals to create accounts and post for me in the countries I need through a service I hired. Thanks to that I avoided spending too much money in this chance and it let me keep our campaigns native to where they were meant to perform. The effects were immediate, local reach exploded, and all the metrics followed along, and I didn't have to slash at my wallet to manage 10 different accounts in different parts.
It’s a good reminder that TikTok’s version of content it allows to reach outside goes deeper than just good content. The platform is tightly connected to trust local context about where your viewers are and where your content is coming from instead of following like instagram and youtube and being more lax about it.
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1 Reply
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Hi! Where did you find the locals? And how much do you pay them monthly? As i need someone to post for me 2 times a day
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