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The only way to gain Authority and rank for single keywords in Google is through Backlinks, high quality Do Follow backlinks.
You can have one writer or author and still out rank a website with multiple writers, as long as your backlink profile is legit and no surge in spammy links or suspicious link spikes. All backlinks from quality sites.
I say this because I saw Rolling Stone post a Spammy article it showed up on Top Stories when I searched for a UFC fight, It was title $%#@LiveSTREAM@#$# UFC Watch NOW $@$@
Rolling Stone is a high authority website that doesn't cover sports but Music and Entertainment, they had parasitic spam, yet still appeared in Top Stories, showing Content is not King, its all about the Backlinks.
Ive seen this with a ton of EDU sites too, if you type in a sporting event or movie they will appear in Top Stories with parasitic spam. for example say UCLA college edu site shows up for a Boxing event Tyson vs Jake Paul search, or a Lakers game search, they can have a spam article with the title !$@$@ WATCH Tyson vs Paul!$%% Live Stream NOW%#%# and it will appear in top stories because they are considered a reputable educational website.
Also these spammy articles will be up for a day or two during the event before they get removed. They usually link to a pirate stream site.
So Do follow Quality Backlinks are the only way to go, the downside is they are also the hardest to acquire.
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