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The more I do SEO the more I realize Google doesn’t know what “Quality content” even means
Posted by on December 13, 2025 at 4:41 amIt's insane how Google is ranking an incredibly low-effort article that's obviously AI slop with absolutely no images on top of well-written content that is longer, flows better, has more images, more informative, more entertaining.
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1 Reply
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tell me if you understood this before or not. what ranks at top on serp for each keyword or longtails were tested by google. they allowed millions of urls to rank on top, then measuring how search users interacted with the website each visited, based on these data they rank the most suitable urls that gives their search users to their favor, whatever it is. so it means you create a novel about something that your targeted kw doesnt need (search user decided that by not visiting similar urls with your type of novels) so what will rank? good content? whatever content that makes people come back to use google.
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True, what even is “good content”. You can’t make “good content”. That is for people to decide and drop their vote of confidence through clicks and backlinks. You can however control keyword targeting (selection and prioritisation) and link building (external and internal), and THAT is what counts.
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Could u share the article you mentioned?
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They have no way of reading or understanding the content. They said so during the govt lawsuit. They depend on user signals instead.
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Live SERP testing rules here: Google rotates URLs and watches pogostick, dwell, and task completion – not word count or images. If AI slop ranks, it satisfied intent faster.
Ship intent-first pages with a tight lead, direct answer above the fold, unique data or a mini-tool, and blazing UX; then watch early test impressions in Search Console and iterate.
SMEs can use AI to map sub-intents, generate concise variants, and auto-build FAQ/snippet blocks and calculators – use it to speed experiments, not to shovel fluff.
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That’s what many of us have been trying to say
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