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The future of the Creator Economy in a “MrBeast ×2” + 25%/year world — what’s next?
Posted by on January 21, 2026 at 9:58 amIn the past year, MrBeast reportedly added ~200M subscribers doubling an already massive audience while ramping up ever-bigger productions. At the same time, the Creator Economy is growing ~25% annually. With scale like this, where do you think we’re headed over the next 3–5 years?
Do studio-style creator teams become the norm, or do nano/micro pods win through hyper-local trust and paid amplification? Do brand deals shift from reach/ER to commerce-first signals (SKU fit, LTV)? What changes do you expect from platforms on discovery, monetization, and rights/whitelisting? And for brands: what actually shifts in your briefs and KPIs at this scale safety gates, overlap control, pilot→scale playbooks?
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1 Reply
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I hope the entire model blows up. Influencers and the vast majority of ‘creators’ suck.
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