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The Difference Between Viral Content and Valuable Content.
Of course, most people try to aim at viral content.
However, very few try to aim at valuable content. That’s the real difference.
Viral content is created to get maximum attention.
It’s quick, it’s short, it’s trendy. It gets maximum likes, maximum shares, maybe even maximum followers in a short time.
However, the result is short-lived.
Valuable content is created to make maximum impact.
It’s informative, it’s helpful, it’s memorable. It may not get maximum shares in a short time.
However, it’s reliable.
Now, here’s the thing:
Viral gets you noticed.
Valuable gets you remembered.
Of course, based on what I have seen so far (something that Brilliant Brains also focuses on in their content), the best way to get maximum results is by creating content that gets maximum attention and maximum value.
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