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The 2016 Aesthetic
Posted by on January 16, 2026 at 5:46 pmAs you all have probably seen, the 2016 aesthetic has made its way back onto the timeline. From the puppy filter, to the pastel pink-infication of literally everything, 2016 is having its moment. Social media was a much simpler time. The influencers in charge were reality stars a.k.a Kardashians and co. (King Kylie & Stassie’s friendship was THEE friendship of the timeline).
What’s your fondest memory of social media from that era? And what do you think we should take from that era into 2026?
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1 Reply
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i miss when posting felt light. no brand voice, no funnel brain, just vibes and inside jokes.
one thing from that era we should steal back is posting without a plan. no strategy deck. no metrics spiral. you shared because it was funny or looked cool.
now everything feels like homework dressed as content.
post something dumb this week and dont explain it.
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We think it’s everyone’s way of saying bring back old-school social. Posting with freedom and oversharing about our lives haha! Bring back posting entire Facebook albums of your night out.
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