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Testing tiktok ads
Posted by on August 25, 2021 at 3:50 pmhello,
i am thinking of starting a some conversion ads for a clothing line for tiktok.
is tiktok currently better for conversion vs FB ?
i am going to reach out to tik tokers with 50k to 100k plus followers to make vids and use them as ads,
anyone can provide tips or feedback so far?
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3 Replies
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We tried to run ads months ago when they ran a promo for free credits but we were never able to get any traffic. Spoke with their support team multiple times and did everything they recommended but nothing worked. We might try to give it another shot.
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Haven’t had good success with conversion there, yet. I still think they have a ways to go in terms of their ability to drive conversion for DTC brands. That said, smart to incorporate into your organic strategy- the virility potential is unparalleled. Also, smart to add influencers into your organic and paid strategy. Lastly, consider utilizing this more for top of funnel as opposed to bottom of funnel.
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I personally haven’t tried TikTok ads but a few of my friends has had great results. They told me creative is everything!!!! Make it feel like the viewer is scrolling through there FYP don’t make it look like a ad.
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