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target audience
Posted by on May 6, 2021 at 1:39 pmSince ios 14.5 release my ad has been mostly clicked, no one has bought it, even though the audience is the same as the old ad
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2 Replies
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Were many of your FB conversions click-through conversions before the change? If not, it might be the iOS privacy settings blocking your pixel tracking for view-through conversions.
Are you targeting iOS users? A lot of the conversion data for those users will be lost if they decline to share data. Also, I read here that in some countries the sharing option is automatically set to not share. If you’re in one of those countries I would think it would affect you a lot faster than most.
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20 conversions or total sessions?
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