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Switching Campaign Bidding to Maximize Conversions / tCPA With Little Historical Data?
Posted by on April 7, 2021 at 5:40 amI started a campaign last month running ads with maximize clicks for a small niche, so far it has gotten about 23 conversions in last 30 days, even though the current cost/conv is acceptable, I wanted to try other bidding strategies and see If it can go much lower.
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I have the option to set bidding strategies as conversions (maximize conversions) or conversions with max cpa (tCPA (Which I know it is going to be merge into max conv soon.)), I also see a lot of people recommended to use these option when there’s is enough historical data, and some people say they have good results starting right away because Google using competitor data.
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**Do you think I should be trying max conversions / tCPA right now, or should I stay on max clicks and get even more conversions first (by optimizing landing page / ads copy etc)?**
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P/s: Google keep bugging me to use tCPA in their recommendations, but they also announce they will slowly fade out tCPA and replace it with Maximize Conversions, so does that mean I should always use Maximize Conversions over tCPA?
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3 Replies
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Create a campaign draft. Run an experiment using a reasonable portion of you budget. Make sure that your experiment does not adjust anything other than the campaign setting you wish to test. If you must make further adjustments, be sure to adjust both the campaign and experiment together. Let the numbers guide you to an informed decision. Keep in mind, depending on the scale/duration of your campaign, you may or may not receive statistically significant results.
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Max conversions right away yes, target cpa maybe wait a bit just so you don’t pick an unrealistic cpa goal and pause the campaign accidentally.
Where did you see they are phasing out target cpa?
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hey just fwiw you’ll still be able to use tCPA when it merges with Max Conversions – it’s more of a reorganization than a merging.
i’ve found that MaxC is good for smaller budgets, but tCPA is preferred, especially as you cross over the 30 conv threshold. how long have your campaigns been running in total?
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