Switches from max conversions to max conv value and the results tanked?

[sburatorul]

Have you set up your conversion value tracking correctly? Check if you are not using a default (and wrong) value

[Email2Inbox]

Switching bidding strategies typically nukes your data for a bit

but if you were spending $40 per day why did you let it spend $1000 before wondering what was happening?

Also, “of course want as much revenue as possible” is not a cut and clean answer. You might be getting a higher AOV but with far less sales total.

Eg;

You were getting 100 sales @ $20 each before

now: you are getting 10 sales @ 100 each

You are making less revenue. This can also go the other way.

[VillageHomeF]

you probably should have duplicated the campaign and started the new bidding strategy separate while it learns and optimizes. all while keeping the old one running until the new one is up to speed

[ppcwithyrv]

DSA is antiquated. Its morphed into AI Max. However if its learned to the point where it drives revenue that is awesome. My next observation, why did you change a perfectly working campaign. I would have switched to ROAS.

Max Conversions Valuemeans the algo will skip lower priced goods (and the lower priced auctions) and only pace on the more expensive stuff. This is why its struggling. I would switch back OR use roas based bidding. I have a whole video on this if you want me to send it.

[fathom53]

You should have kept the bid strategy the same and increased your budget to see what happens at a larger daily budget.

[runkled]

I probably would have done this with an experiment first to see how things panned out. Your conversions might have tanked since Google isn’t primarily targeting “likely to convert” anymore, but rather looking for “likely to spend.” Subtle difference, but can completely change the type of person the ads will be served to.

I’d throw it back to what you were having success with before and run experiments or clone campaigns from there to narrow down what you can accomplish concerning higher ROAS.

Disclaimer: Google takes it’s sweet time (up to 30-60 days) to fully recover and relearn it’s optimizations after major changes to a campaign. Might just be that, tbh

Edit: I read something in your post wrong so I adjusted my thoughts.

[GoogleAdExpert]

this happen before in ecom, when switching to max value google needs solid data history, without it campaigns usually tank, I always switch back to max conversions until enough value signals build up

[Single-Sea-7804]

Yeah, this happens. I honestly would do what the other say in the comments and either run an experiment or duplicate the campaign altogether to see how it does (although, if you duplicate it you’d have to pause the other campaign as it would cannibalize each other).

If it’s been a week I’m assuming it’s out of learning. You can either revert the change or stick to the change and slowly see conversions come in. Either way it’ll take some time before you see it scale up again.

[Available_Cup5454]

Max conversion value needs a lot more revenue data to optimize with low volume it starves delivery switch back to maximize conversions until you’ve built enough purchase history to sustain value bidding.