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Switched our content from AI generated to genuine content, no change
Posted by on December 27, 2025 at 3:20 pmOur restaurant review site covered all locations in certain cities in EU. They copy was all AI generated and while Google seemed to like the content, it quickly got deindexed or just way below in the SERP. Rightfully so, and it happened during the November core update.
I've since rewritten the content. I'm still using AI but for way less, and only in ways that would serve the user. We also have unique data and info, like unique menus, and I've made sure to underline that we do have something our competitors do not and that the site is unique. It's about 10k pages, and I've made sure to review them manually.
But the update has met with silence from Google, and I can see it does have crawled the site. Even with 15 years in the SEO business, I don't see why Google isn't reacting faster.
Yes, maybe the content still isn't good enough, that would be the final answer. But my question is, how long do I need to wait until I see any improvements? For the next algorithmic change?
For context, the site is gaining high DA links organically, and technically it's pretty much flawless.
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1 Reply
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Why do you automatically assume content written by a human would do better?
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We’ve seen this a few times after core updates. Fixing content doesn’t always lead to a quick recovery, especially on large sites.
Crawling doesn’t mean Google has fully re-evaluated trust yet. If the site was previously seen as scaled or templated, that can take time to shake off. Rewrites help, but pruning weak pages, consolidating overlaps, and pushing internal links to your strongest URLs usually moves things faster.
If your unique data is real, make sure it’s obvious right away, not buried. In our experience, early signs show up in 6 to 8 weeks, with bigger changes closer to the next core update. Silence usually means slow reassessment, not rejection.
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lol how did “you” rewrite restaurant review content? You wrote 10k pages manually? That doesn’t even make sense.
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[removed]
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Mass posting 10K reviews. Probably that’s the main issue. Content is not high-quality (certainly, since it’s AI generated, however with human editing). Google doesn’t care it’s AI. I’ve easily ranked posts written with AI support (meaning I build the article from my SEO brief and get text clusters from AI). The quality is what gets you in trouble and most likely mass posting. I have clients with posts from pre-AI era that are not indexed, so human only doesn’t mean a thing if the post is not decent enough. Maybe try to post a handful of reviews, super high quality and see if they pick up.
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You need a better strategy not a better writer
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# General information
Google started triaging the web into 3 basic hierarchies – minutes, hours, days and weeks.
If you go to GSC > Performance > Pages with the most clicks (default view)
The top clicked pages will have been indexed most recently even if you didn’t make many changes
The indexing budget myth that Google doesnt want to waste resources is partially true. The crawl budget is a fallacy. Google cannot triag crawling – its mission is to crawl every page to find every URL – and it doesnt care with 1 exception: NoIndex pages. Even penalized pages are crawled.
Indexing – which isn’t on a budget – comes down to authority – which means traffic, not just backlinks. In fact you dont need backlinks to have authority. IF the page gets >5 clicks over 30 days, it will be indexed per 30-60 days.
The main driver is the filesize check and if the file has changed more than an [unknown] threshold since the last indexation, regardless of how often the page is crawled
# The content quality myth
This is easy to call a myth because testign content quality is the easiest test to run. Instead of operating on theories, guesses, observations:
# Please test the Content Quality Myth
Take a page that ranks from a site WAY outside your topical authority in frist place in a HIGHLY competitive niche and slug:
Example /seo or /content or /marketing or /ai
Paste the conent to a site < 30 DA
Do you rank ? Do you get indexed?
Take a page that you cannot get indexed – find a friend with a domain WITH topical authority, with <30 DA and ask them to publish it
It will get indexed and may even rqank
Happy to help with the experiment
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Hey u/TheShynola
This is a topcial authority issue. It has nothing to do with AI content – I’m guessing your despondent at getting kicked out/de-indexed and trying to “do it right”
There are so many old myths in SEO – the worst is the Google “understanding” one – where Google “needs time to evaluate your site”. It does not need time. Its a Page Level system – every page is indexed according to its merit and inherits siteAuthority – a site-wide de-minimus Topical Authority.
You dont talk at all about how you’re promoting your site – you’re still in the me writing content = Googles job to evaluate me.
PageRank relies on others reading your content and linking to you and the cumulative vale of that.
ITs non-negotiable. Its in the Google SEO Starter Guide.
If you have a domain with no authority, and want to go for high KD keywords, you’re going to get rejected. Thats what PPC is for – you can rank for anything, you either need $ or buckets of authority.
SEO is about building up authority – so you should never listen to people who write for sites that have authority or build sites for authoratative domains because they dont know how it got there.
# The content = The Claim
I ran a thinking experiment about a whodunnit – where a group of people plead their innocence to do something. One person is well dressed, one person keeps shouting louder, one person talks more, one person keeps making claims that other people will support them.
One person though has witnesses testifying to their alibi.
Which person do you believe? The person with witnesses?
Thats how page rank works. And every page is a document is a claim, not the whole website
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Which tool die you use to write the AI content?
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