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Survey 5-min anon check: are chat answers moving budget off Search?
Posted by on September 26, 2025 at 2:26 pmI’m in performance marketing (search + paid social) and keep hearing clients ask whether chat-style answers (SGE, Copilot, ChatGPT) are eroding classic search. I’m looking for hands-on PPC input from folks running Google Ads.
Not a vendor push; MSc + practitioner pulse to sanity-check what’s really happening in accounts.
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1 Reply
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Yes, it’s happening for sure, people click through less often. Of course Google says each click is now more valuable since search results generated by AI are more relevant. Here’s a pretty good article from SEJ.
[https://www.searchenginejournal.com/how-ai-mode-will-redefine-paid-search-advertising/555365/](https://www.searchenginejournal.com/how-ai-mode-will-redefine-paid-search-advertising/555365/)
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