-
Supermetrics forcing legacy customers onto new pricing models – anyone else affected?
Posted by on March 2, 2026 at 6:32 amWe've been on a Supermetrics Looker Studio Pro license since 2021. Last month we got an email saying the Pro license is being "sunsetted" and we need to migrate to one of their new packages.
The problem: we run a white-label setup, and every single new pricing model works out significantly worse for us financially. We did the math internally – it's not even close.
When we pushed back and said we'd rather keep the current license or switch providers, their response was basically: "We have room on pricing and can build custom packages, but if you don't want to talk to us, that's your call." Classic soft pressure tactic.
Has anyone else been pushed into this situation? Did you manage to negotiate a meaningful deal, or did you end up switching to an alternative (Funnel.io, Windsor.ai, etc.)?
Specifically interested if anyone has experience with white-label reporting setups and how they handled the migration.
-
1 Reply
-
Ugh, not yet. But I’d be in the same shoes.
We have pre-covid packages and the new ones are like 10x more expensive… :S
Either you push the extra cost to your customers or somehow eat it… or you migrate.. there is no other solution I’m afraid.
We are heavily using their APIs, so it would be really painful to leave them BUT we cannot eat a 9x increase. -
Super metrics seeing what SEMrush do and see money
-
That “sunset” email always seems to mean “pay more.” If you have leverage and real switching options, push hard on custom terms. Curious how big your white label setup is?
Log in to reply.