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Sudden Google Search Console Impressions Crash
Posted by on January 28, 2026 at 8:21 amI had a domain that had been dormant for a long time, filled with lorem ipsum content. In November 2025, I finally decided to give it a revamp and centre it around my business. I updated the content across all pages, implemented technical fixes, and have been publishing blog posts regularly to hit 1k in traffic as soon as possible.
I take the help of Claude’s content writing skills to mass-produce blogs for me. Till now, I’ve published 35 blogs in the span of 3 months. Until 4 days ago, the impressions and clicks on my website were steadily increasing (1.5k impressions and 8 clicks). But when I checked today, the graph on Google Search Console has plummeted, with impressions well on their way to zero.
Does anybody have any insight into what might be the reason behind it? I read about Google’s new update where they removed the &100 parameter, but that was back in September, when I had nothing on the website.
Any insight or suggestions are welcome:)
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1 Reply
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this kind of drop is pretty common with revived or newly repurposed domains. google often gives a short “exploration” phase where impressions rise, then pulls back while it reassesses quality and intent. mass publishing ai assisted content can amplify that effect, especially if posts overlap in intent or feel thin once crawled deeper. i’d check for indexing status, coverage issues, and whether impressions dropped across all queries or just blog pages. if nothing technical broke, it’s usually a patience plus quality consolidation situation rather than a penalty. slow down publishing, improve a few core posts, and see if impressions stabilize again over the next couple weeks.
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