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Sudden drop to from 200 impressions to 0 on one keyword
Posted by on April 16, 2021 at 7:44 amHello,
Our current SEO-traffic is going pretty smoothly, except for one word, who was super consistent the last 6 months, with an avg. position of around 7 and 200~ impressions a day.
Then from the 6th of April the positions suddenly rose to 10 -> 30 -> 50 -> 100 -> 50 -> no position (and 0 impressions). As far as I know we did not change anything on our website, and the problem is only occuring on one keyword.
Does anyone have any experience with this and knows what to do? I would greatly appreciate it.I can’t find any issues on pages with the word on it.
Greetings
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1 Reply
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Impressions on a single keyword don’t matter much especially at this scale. Could be things such as rank tracking & all generating impressions, I wouldn’t stress about it for that volume.
If it becomes widespread or on a keyword from 50k to 0 impressions then yes but that’s not the case here
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