Structuring a (volunteer) social media team

[hooper_sd]

In my experience working with in a tech startup with 8 people, what has worked for us is:

1) Determine the skills, strengths, and weaknesses of each person

2) Determine which responsibilities each individual member cares about the most and be passionate about

3) Delegate responsibilities based off of everyone’s interests

You could just be a tyrant and just tell one person to run the Facebook page, another person to run the Twitter Page, someone else run the WordPress, but if that’s not something that they’re interested in / passionate about then the quality of work and progress of your student org won’t be optimal

[CondorPerplex]

I would advice you to give everyone full responsibility and control over all accounts. So, you write a blog and you will post a link on both social channels. That way the team is highly scaleable and people will feel real ownership. Also, nothing is lost in translation. Drawbacks are that it’s almost impossible to have a consistent style on any of these platforms. But that’s what you get when you want people to do it for free.

[checkvibes4vibecheck]

1 person each on facebook and twitter with the responsibility of keeping your brand relevant on the platform, being an active user on the media as a front end of the brand.

1 person who handles wordpress – maintenance, mild seo…

1 person for website content. Drafting, creating, posting/scheduling content in sync with inputs from social media persons.

[kirschwurm]

I would combine what people said below:

1. Determine strengths and interests of each volunteer
2. Give everyone access to all of the platforms
3. Give the final say/responsibility on what goes out on each channel to one person each (one person for Twitter, one person for Facebook etc etc)

Also, think along the lines of what roles need to be filled:

* Copywriting
* Photography/art
* Content Planning (this will be the overall strategy where everyone can feedback)
* Customer service

My tip would be to post everything to each platform but in a different form. Do you want to post about an event? Write a blog for wordpress, take a pic for Facebook and link to wordpress, use a hashtag + wordpress link for twitter and ask for engagement.