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strategic or sus?: dming followers for feedback, updates, and conversation
Posted by on November 5, 2020 at 6:44 pmshould i directly dm loyal, new, and potential followers (potential followers as in people who are interacting with our content but have yet to follow the page) about us and if there are any questions, comments, and/or suggestions?
i’m currently in the middle of a brainstorming sesh for coming up with ideas for a company i’m a social media intern for. i thought this would be a good idea as we will engage one-on-one with people and hear them out 100 percent. it will also keep them in the loop and provides a “soundproof” space from all the many other pages they may be following.
it’s sounds like an even more good idea as i am typing this, but i’m also keeping in mind the possible negatives. is this lowkey creepy? would it be annoying? run them away?
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2 Replies
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Curious to hear other’s thoughts, but from my experience building that relationship is really good. I ran social for my uni’s recruitment office and relationship building/community engagement was HUGE for our success: applicants wanted to (and did) feel appreciated. But we did it the opposite way: if they DMed us, I’d respond in a much more personal way rather than more institutional.
This also laid the groundwork to ask them what type of stuff they want to learn more about, which gave us ideas to shape future content.
I got a follow from a sustainability org a few months ago and when I followed back they DMed to say thank you and that the DMs are open if I have questions or insights. I was impressed by that.
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Everyone’s a bit different and context really matters, but I think DMing people who follow you to say hi, thank them for following, and let them know DMs are open and if they have questions/ideas, etc., that you’re all ears. DMing people who don’t follow you but like your stuff, maybe not. That might be more of a stretch, and they might not have the investment yet to care.
I wouldn’t go down the “looking for feedback” angle since it might make it look like you’re winging it all, but making it clear that your channels are open and want to hear feedback is a good place to start. Just put the ball in their court and go about your content strategy.
That’s my 2 cents!
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What I will suggest you is to instead of DM try to interact with them in comments. Why? Because when you are talking with your followers in dm other will not see how you give importance to your audience and when you interact in comment other people will see that you are giving importance to your audience and their trust will build too plus interacting in comment results in high reach of that post too.
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