-
Strange behavior in PMax – 12 conversions from 2 clicks on Maps?
Posted by on October 2, 2025 at 6:31 pmHey guys,
I noticed a weird thing in my Performance Max campaign and wanted to check if anyone else has seen this.
Looking at the segmentation by channel, I see:
- Google Maps: 2 clicks, but 12 conversions (with a conversion value of ~7.6K) in 1 day.
- All conversions are attributed to ads not using product data.
- Cost is basically nothing (€0.22).
Meanwhile, Search, YouTube, Display, Gmail, and Discover look “normal.”
So my questions:
- Is this some kind of modeling / data-driven attribution artifact?
- Could this be an attribution/reporting quirk (cross-channel conversions assigned to Maps)?
- Have you ever seen conversions inflate like this (12 convs from 2 clicks)?
Screenshot attached for context.
Thanks in advance for any insights
-
1 Reply
-
Might be it is too early Google keep updating KPIs.. Check after 1 week if same data or not
-
Takes a while for proper attribution, if this conversion happened like yesterday or today, give it a day or two and it will attribute properly. Could be he saw your ad on maps and google thinks he converted on there now.
Log in to reply.