-
Stop thinking about customer journey as linear paths.
Posted by on September 24, 2025 at 3:01 amIn all my years building and optimizing marketing funnels I have noticed a recurring pattern. People focus on tools like (clickfunnel or gohighlevel or wordpress) rather than the steps of the funnnel. While they are important, tools alone won't get you results.
-
A common mistake is that most people think funnels are linear pipeline. A lead goes through step1, then step 2 and so on.. In reality, the potential leads drop off at each stage. strategically designing "re-entry" points for your funnel is often overlooked. Meaning, if someone drops off you should have a process in place to bring them back(hello remarketing ads & emails)
-
Don't blindly copy other's funnels. What worked for your competitor business might not work for your business.
-
The level of social-proof should match the offer's price & risk. Success depends on two variables: price-point & perceived risk. You cannot use simple testimonial for a high-ticket product. It will not work.
-
Offer is very important. Initially the funnel works well and you start scaling the ads. The problem is that as now you are reaching more cold-audience who are not aware of your product or brand. This affects the conversion rate of your funnel. What started at 15% might come down to 5% and you would keep wondering what happened and blame the poor audience from ad networks.(Sure meta, gooogle messes up sometimes but thats another story)
-
All leads are not equal. Some are unaware, some problem-aware, some solution-aware. The follow up you do should be customized to their awareness level. A good way to do this is to have high-information questions added in your funnel which gives you information about a lead's awareness level, so that the follow up can be customized.
Hope this helps.
-
-
1 Reply
-
Spot on. Most people obsess over whether they’re using ClickFunnels, GHL, or WordPress, when in reality the platform is just plumbing. The real issue is how the funnel is designed and how people actually move (or drop) through it.
-
Love this, exactly the same for ecommerce brands. We recently did a webinar helping ecommerce brands test ads and optimize the entire customer journey. What most don’t consider is that an ads performance is heavily reliant on what happens post click so any misalignment along the entire customer journey can throw off the data.
At Blend AI we use AI to launch & optimize ecommerce ads for shopify brands and it’s becoming so clear that brands and businesses need to start looking outside of their ad account to optimize results and automate as much as possible to free up the time to do so.
-
Most people here don’t think this and never have. 🤷🏻
-
I agree—funnels aren’t straight lines. Track where people drop off, then bring them back with emails or ads based on what they showed interest in. This is why remarketing is so important….a linear flow may mention that aspect, but not why you need numerous remarketing tacts to bring back initial handraisers.
And always match your offer and proof to the price and risk, otherwise conversions will fall as you scale. You’ll be encountering colder and colder audiences. Simple tactics like reviews that may have worked won’t….you need a more complelling offer to bring them in.
Log in to reply.