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Staying on top
Posted by on October 1, 2025 at 2:08 pmI’ve built a website that covers tech, gaming and entertainment news and announcements and is hyper-local. Been feeding it content (3-5 posts per day) over the last 3 months and we’re finally starting to rank on the first or second page of Google within an hour of posting.
However, the posts doesn’t stick around that much- maybe for a couple of days or so and then keeps dropping.
What would be a good strategy to adopt here? Should I continue doing what I’m doing and over time, this get better? Would also love to find a way to get results on News but I believe there isn’t anything that can be done to apply for that.
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1 Reply
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It sounds like google is testing your content. Keep going and get backlinks. Easier said than done but thats the answer
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What you are seeing is pretty normal for news content. Google will often surface fresh posts quickly and then let them slide once the initial demand drops. That in no way means you are doing anything wrong. If you want rankings that last longer, mix in some evergreen pieces alongside the daily news. Guides, explainers, and “what this means for” type posts tend to hold traffic after the news cycle fades.
For News specifically, you can apply through Google Publisher Center. No guarantee, but it is part of the path to getting content in Google News. For now though, keep the cadence you have, build links where you can, and let the site’s authority grow. Over time that helps your posts stick longer.
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This is either testing or cannibalisation between pages
To stay on top you need authority + relevance.
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Guessing each of your topics/clusters are in the folders and linking back to the main page /tech /entertainment, adding a YouTube channel linking back to some of your posts, you can use a GOOD text-to-video tool as you want some views. You could then go back and also embed videos in some posts.
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news are transient by definition, otherwise they wouldn’t be news.
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That “fresh boost then fade” pattern is super common for news-y sites. Google gives you a quick shot of visibility when you’re first out with a story, but unless you’ve got *authority* + *links + user signals* behind you, it’ll hand the traffic back to bigger outlets pretty quickly.
Are you in Google publisher center too? You actually *can* apply to be a publisher in Google News!
Here are a couple of angles you can also work on:
* **Topical authority:** Don’t just post the breaking news, build evergreen explainers, timelines, and guides around your niche (e.g. “History of X franchise” or “Everything we know about Y release”). That gives Google a reason to see your site as more than just thin announcement churn.
* **Internal linking:** Tie those quick news hits back into hub pages or evergreen posts so the equity flows and older stories still matter.
* **Links & mentions:** Local press, niche blogs, Reddit subs, Discord communities, anywhere people are talking. Even small backlinks give you more staying power when Google tests your URLs.Keep the daily cadence, volume is part of the game, but layer in that authority play. Otherwise you’ll just be forever riding the “48-hour bump” wave.
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You’ll have to analyse if it’s failing the split test or just normal for that style of article.
Nothing wrong with updating pages and resubmitting
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How much authority do the pages themselves have? Pages rank when they have authority unless the domain itself is MASSIVELY authoritative. Are these posts with no backlinks being built?
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