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Static image carousels are outperforming video on my accounts lately
Been tracking performance across Instagram and TikTok for the past 2 months. Static carousels (multiple images in one post) are getting better engagement than short form video.
Everyone's been pushing video content for the past year. But i think people are getting fatigued. My video posts get views but low saves and shares.
Carousels with 5 to 8 images telling a story or showing a process get way more saves. People actually swipe through them.
The production time is also way lower. Can create a carousel in 30 minutes vs spending hours on video editing.
Seeing other creators mention this too. Algorithm might be shifting or audiences are just tired of constant video.
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