Personally one of my sites has had success from long tail by appearing in discover results for a few varieties of searches. It doesn’t only appear in discover for long tail, but when it does it’s great.
It’s a site related to RVing so it gets lots of questions like “how cold before propane freezes” or “how to properly clean my black tanks”
These are 2 types of searches that resulted in HUGE traffic for the site. But all together there’s been hundreds over the past 12 months.
I know lots of people complain that position 0 rankings don’t help with site traffic, but they sure did for our site. Over last summer when these would show up we’d get about 4 or 5 times the normal traffic. It was short lived – each would only appear for 3 or 4 days in a row, but every time it happened it was instant traffic.
When it got colder, the propane freezing searches would show up more as well. This past winter from Feb 10 to Mar 6 the propane one showed up in discover. Not every day, but about 1/2 the days. As such that single page brought in 241 clicks from almost 9,000 impressions over that month or so.
Over the past 12 months our site has shown up in discover results an astounding 190,000 impressions resulting in 17,000 clicks. Most of those were long tail searches.
I never planned it that way. It just happened.