I created a tool that handles my hooks for me and sometimes when i’m having a block I type in my broader topic, let it generate some options and see what kind of angles it comes up with. It sparks new ideas for sure! Here’s the hook it came up with:
“Nobody talks about how your fertility story is completely different from your sister’s or your best friend’s, but we treat it like it’s all the same protocol, and that’s probably why you feel like something’s missing.”
So… maybe something like videos breaking down one thing that makes your fertility totally different from everyone else’s? One week it’s age, next week it’s AMH, then lifestyle, stress, genetics, whatever. Each one can end with something like “and this is exactly why your treatment shouldn’t look like hers.”