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Should you narrow down lookalikes with interests?
Posted by on January 15, 2021 at 5:42 pmI always thought now a days it’s better to give more freedom to Facebook, yet I keep hearing people talk about flex targeting, specifically flexing Lookalikes with an interest.
I don’t understand that, is that advise outdated, can somebody enlighten me on the idea behind that, and whether that has worked better for you.
Let me know your thoughts!
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4 Replies
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It’s worth a test. I imagine some find success with this technique and some do not. The results will be unique to your situation.
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I’d personally just stick with the lookalike but like the other poster said, no harm in trying. I do think lots of super targeted layered targeting is a bit outdated now. iOS 14 will probably force people to target larger audiences anyway
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I recently went the other direction. Site pixel was screwed up, so no lookalikes possible. Used interests as a stopgap, then added lookalikes when the pixel got spun up.
Got a nice boost to stats across the board and a reduced CPC. It was for a low awareness product. Those often benefit from a more diversified strategy, however.
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It is often worth a try, have def seen it work sometimes and recently – times include
-brand new campaign with limited pixel /audience size, to help it start strong
-when the interest is really really well correlated with what you want (or conversely, those outside your interest are no good at all)
-things are not working with a broad lookalike so …like why not try something else, nothing to lose
there is also the interest expansion
I’m totally open to hearing I’m crazy here – maybe things are indeed changing to make these work less well – agree with the Danger_Mouse that its less important now but not sure how far
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