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Should I Trash All the Blog Posts I Have and Create New Ones Using a Content Plan?
Posted by on August 26, 2025 at 10:13 pmHey everyone,
My small business (small town accounting firm…with big dreams!) recently got a new website. After years of paying an SEO guy (to do who knows what) and writing okay-ish blogs whenever I had time, we're left with a bunch of articles that are very spam-y. Titles like:
- How to Hire Small Town Accountant in Your Area
- How a Small Business Accountant Can Help Your Business
- and others like that, you've read a million of them
My question is: should I delete all these old bad blog posts and begin anew with a new, more comprehensive and much better blog content plan? I plan to (and have been trying to) write long articles that are actually factual, helpful, and address real issues in my industry. I plan to do this either, way but I just want to know if I should delete all the old posts? Or will that tank us on Google?
TYIA!!!!
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1 Reply
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Q1: Are they getting traffic?
Some people just love dumping all content (and they havent even seen it). But if you’re getting traffic – I’d use it to build your site traffic up. Who cares if your non-ICP reads the content – you can still use it to lift conten tyou need
>How to Hire Small Town Accountant in Your Area
I don’t know that this is spammy. People often type “How do I hire an accounting in Denver” and it would be even more common in ChatGPT/Perplexity where people literally act like they’re talking to a human – often even saying thank you and well done
>I plan to (and have been trying to) write long articles that are actually factual, helpful, and address real issues in my industry
Yup but there likely others ahead of you – and you have to start somewhere – this is called building topical authority or “corner stoning”. Obviously many do dispense with this by buying backlinks. But starting from describing concepts is a normal part of SEO.
Jumping straight into competitive terms is fine for PPC
You see you have to remember that Google has content on every single topic – you’re not the first to discover it. And Google needs a reason to rank you and you having an amazing take on your industry isnt going to be one of them.
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No no no. Don’t delete nothing.
Update them sure.
And ask your next SEO guy to get backlinks to those blogs using backlink exchange.
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Hey, don’t stress too much. If those old posts are really low-quality and don’t add value, deleting or noindexing them is usually better than keeping spammy stuff. Just make sure to 301 redirect any URLs that got some traffic to relevant new pages, so you don’t lose what little link juice they have. Then focus on writing helpful, in-depth content that actually solves problems—that’s what Google wants now.
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I wouldn’t delete everything right away. A better move is to audit what you already have. If a post has some traffic or could be rewritten into something genuinely useful, keep it and improve it. If it’s thin, spammy, and offers zero value, then it’s safe to remove or combine with another stronger article.
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YES BURN IT DOWN I AM THE CHAOS SEO
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