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Should I stop the 500$ Reddit ad experiment here? Results are miserable so far
Posted by on January 31, 2026 at 7:08 pm75$ spent: 10 clicks of which only 1 is a real page visit tracked by Reddit Pixel. 0 leads. I guess the rest are bots since I tested Pixel thoroughly and is working fine (plus PostHog analytics confirmed it).
I'm running a group of 4 ads, optimized for lead conversion which is triggered by demo scheduling button on my landing page.
I feel like I'm wasting money on Reddit and I'd be better of running the same experiment on LinkedIn. Thoughts?
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1 Reply
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I’d say this is still not enough data 2 days is basically nothing.
How is your targeting? The CTR is abysmal.
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Is this a campaign you have gotten to work on Google or meta?
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1. Miserable by what standards? You are running ads only for 2 days… What did you expect?
2. Have you set up tracking?
3. What campaign goal you are using? What is the purpose of these Reddit ads? -
What services are you generating leads for? Reddit is typically used by larger brands once they’ve maxed out other channels. It’s better for pure brand awareness and not lead generation. Your ads should also match the vibe of Reddit if you actually want engagement.
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It’s been 2 days! Don’t look at it for two week. Fix what needs fixing. Don’t look at it for two weeks. Repeat.
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I’m not sure what abilities are on reddit, nor your targeting, I am curious if Reddit has a auto target ability like Meta. I’d be interesting in testing that for one day.
2 Days isn’t a lot, but if I saw that CTR and CPC I think my audience is not as focused as it could be, or content isn’t hitting with that audience.
The roughly $25 CPM is also something that would lead me to believe my set up is the issue.
If tracking is confirmed as accurate, then that leaves the engagement metrics to help determine what’s up.
Again, low experience with Reddit Ads so perhaps these rates and costs are normal. But if they are, why use Reddit as an ads platform.
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Reddit ads suck
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Yes. Reddit is garbage but I believe it has some untapped potential.
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Inconclusive….. you need to run 100-200 clicks and analyze the conversion rate
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lol you have 1 click, you have “no” results, not “miserable” results.
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What exactly are you advertising? Like others said, you need a benchmark from a credible source. Do the research and figure out avg CPC on Google and you’ll at least know if your $7+ cpc is high or not. It seems high for a display network, but if your avg cpc on Google is $70 – you are getting a bargain.
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I have decent success with Reddit ads.
My problem is more about scalability, it’s too much of a one-hit wonder platform; your audience is definitely here but you’re not sure you’re going to reach them because the targeting is kinda rubbish.
My first guess is to tell you to review your headline / ad format.
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