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Should I Increase My Google Ads Daily Budget?
Posted by on September 6, 2025 at 6:02 amI posted here earlier and received many helpful responses. While reviewing my ads, I noticed that Google keeps recommending I raise my daily budget.
Right now, my daily budget is set to AED 300, but in practice, we’re only spending around AED 200 per day. Google is showing the message: “Campaign is limited by budget.”
My concern is whether this is truly the case. Should I actually increase the budget?
Indeed, I’m not getting enough clicks, but before I follow Google’s recommendation, I’d like to confirm with the experts here if this is the right move.
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1 Reply
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How much is your search impression share and SI share lost due to budget? If your SI lost due to budget is higher than it would make sense to increase budget.
I’m assuming your keywords and budget strategy is optimized.
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What’s the bidding strategy ?
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Usually, I raise it, but keep limiting the spending with CPA targets. Logic is that, “since you ask, take my money if you bring results with the right price”. 🙂
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Yeah, Google will pretty much always say your campaign is limited by budget. It’s their go-to recommendation.
The general rule is to increase your budget in two main situations:
1. You’re not getting enough clicks for the campaign to even learn properly. If you’re only getting like 5-10 clicks a day, it’s not enough data. You should aim for a budget that can get you at least 20-30 quality clicks a day to see what’s working.
2. Your campaign is already converting well and you want to scale up to get more of those conversions.
If you increase the budget to get more clicks but you’re still not getting any conversions, then don’t increase it further. At that point, the problem isn’t the budget; you need to optimize your keywords, ads, and landing page first.
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Even though Google shows “limited by budget,” you’re only spending about AED 200 of your AED 300 cap, so the campaign isn’t truly budget-limited.
That message is based on projections, not your real spend, so raising the budget won’t automatically boost clicks.
It’s better to first work on targeting, ad quality, and bids—then consider increasing budget once you’re consistently hitting your current limit.
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If you’re not currently spending your budget there’s no good reason to increase it. Sometimes Google’s predictive algorithm is just out to lunch. This can be if you’ve recently made a bunch of campaign changes like killing or adding keywords, changed the budget, changed the bid, etc.
However, it could also be that you’ve had lower spending because we just came through the end of summer and labor day weekend which are notoriously slow times for many advertisers.
Usually Google will recommend increasing your budget any time it’s capping out and is able to hit your tCPA or tROAS while still spending more… or if you don’t have a target set.
So if you’d like to drive more conversions then sure raise your budget… noting that your tCPA or tROAS will like shift a bit.
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If your dakly budget is AED 300 and google is spending only AED 200 then adding more budget is not worth as its nit spending its current budget.
You campaign is limited by search volume due limited reach and it can be due to any factor like keywords volume, location setting or other.
Try to optimize the campaign so it can spend its daily budget effectively. It doesnt mean you spend it anywhere only on relevant searches. Then you can increase the budget
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Well, don’t increase the budget when you’re not spending the current one… that “limited by budget” warning is misleading and often appears even when campaigns can’t efficiently spend their existing allocation.
The main issue is likely low search volume, poor ad relevance, or competition in your market. If you’re only spending AED 200 of a AED 300 budget, raising it to AED 400 won’t magically create more clicks… you’ll just have a higher unspent budget.
I focus on improving ad quality and targeting before increasing spend. Fix the underlying performance issues first, then scale gradually.
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If it’s working then you should. Otherwise you are doing just quick fixes
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Check if you are overbidding on your keywords by checking the actual bids in the keyword planner. If you are bidding more than you need to, reduce the CPC bid / target CPA of your keywords to enter in enough auctions to get clicks.
Also in the other comment you mentioned your impression share is only **18%** which is too low. Refer to **Search lost IS to budget** & **Search lost IS to ad rank** to see why you are losing on the potential traffic.
If the budget one is higher, you simply need to up the budget to get more clicks. But if the latter is more than **20%** then your quality scores & ad assets need work or the bids needs to be adjusted.
I think it’s your quality score or bids
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Check search impression and impression lost due to limited budget. If you are doing manual cpc bidding , add more search impression keywords
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Hi,
How are you?
If you’re not spending your current daily budget then I wouldn’t increase it yet. I seen somewhere that you are using manual CPC. Try increasing your bids by 10%Look for some more keywords.
You need to optimise/ improve the account a bit more before increasing spend
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Yeah I think you should increase your budget because your competitors may get more clicks than you
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Your campaign is not limited by budget. Limited by budget actually does nothing.
There’s something that needs to be fixed in your campaign. The most common issue I see with new clients, is that their targets are too low (tCPA, Max CPC, etc).
If your targets are too low, Google gets scared of “exploring” and doesn’t spend just in case it goes above your targets. It still will go above, but will stop spending slowly.
Again, not sure because I haven’t seen your account, it could be many things.
I run Google Ads for Service Businesses. Think roofing, HVAC, plumbing, cleaning, etc. Another “bottleneck” that we see is when you are scaling so much but your TAM is limited. This is not your case though but that could also limit your daily spend.
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Increase it and see
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