-
Should I disable Shopping in my PMax category asset groups?
Posted by on September 13, 2025 at 10:15 pmI run Google Ads for my e-commerce store with around 1500 products spread across 10 categories. Right now my setup looks like this:
A Standard Shopping campaign with all products.
One PMax campaign that has a general asset group (all products with Shopping + creatives), five category asset groups (Shopping + creatives for each category), and a feed-only asset group (Shopping only).
That means the same products are showing in multiple places at once: Standard Shopping, feed-only PMax, and the category/general asset groups.
I’m wondering if it would be better to turn off Shopping in all PMax asset groups except the feed-only one. My thinking is that Shopping would then be handled by Standard Shopping and the feed-only campaign, while the PMax asset groups could focus on discovery channels like YouTube, Display, and text search.
So my question is: is there actually any benefit to keeping Shopping active in every PMax asset group, or is it cleaner and more effective to let Shopping live only in feed-only PMax + Standard Shopping, and use the other asset groups just for creatives?
Has anyone tested this? Would love to hear your thoughts.
-
1 Reply
-
There’s no benefit to running the same product feed across every PMax asset group it just duplicates signals and muddies reporting you’re better off keeping Shopping in your feed only PMax and Standard Shopping then letting the other asset groups run only with creative to cover YouTube, Display and text.
-
Debating something similar. Had a Assets Only Pmax going but added the product feed recently. Have a separate Google Shopping with no Pmax that has a larger dollar amount dedicated to it. I would never add Pmax to my main Google Shopping campaign as it wastes money. But we did want some money allocated to showing up in other places besides Google Shopping
My thought is that it depends on what you want out of the Pmax campaign. Pmax seems to be better for impressions and brand awareness than conversions – and double the cost per click. But once you have a few conversions it seems to gravitate more to those products for most of your impressions.
Assets only is even more for brand awareness than conversions.
We are going to revamp all of these campaigns soon. Separating out products into 3 categories with separate dollar amounts to each in the Shopping Campaigns to get visibility to a larger percentage of products. We are also going to have two Pmax campaigns, one with product feed and the other without.
-
The same feed across multiple asset groups won’t do you any good, just the same thing over and over again. Regardless, they take the feed data into consideration when delivering your ads. Always segment accordingly
Log in to reply.