-
Shopping ads not spending
Posted by on September 22, 2025 at 2:21 pmOk I’m trying to run a 25$/day 3 tier shopping campaign. It’s been at it for a week and we have spent 30$ in total and no sales. First couple days cpc was like .25… how do I spend the entire daily budget without doubling my cpc?
-
1 Reply
-
Do you have any strict bidding restrictions for the said campaign ?
-
I wouldn’t be focussing too much on CPC, the priority for ecommerce should be conversions, conversion rate, CPA and ROAS.
If your CPC goes up, but your ROAS has increased, who cares right? You’re winning in the ways that matter. Cold hard cash.
Replace manual bidding with smart bidding, remove and CPC limits and let the algorithm do its thing. Once you have conversion data, start optimising product titles & landing pages.
-
You should not be running this set up if all you have to spend is $25 per day. Nor should you expect any conversions after spending $30.
-
Happens a lot with new shopping campaigns. Google won’t always spend the full budget if it doesn’t see enough signals yet.
A week is still early, so it may just need more data. You could try adding more products, loosening targeting, or running Standard Shopping along with PMax to help it learn faster.
Once you get more clicks and conversions, the spend usually picks up without you having to raise CPC too much.
-
25 a day for a 3 tier shopping campaign is a bit over segmented for the budget. What bid strategy are you on and are you on any constraints?
-
Raise the campaign priority on the lowest tier and loosen product filters so Google has room to serve then increase your bid cap slightly while keeping ROAS target off until it starts pacing.
Log in to reply.