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Shopping ads: Content API vs Manual Feed
Posted by on January 15, 2021 at 5:53 amHi guys,
New to google ads and wanted to know the difference in running my google shopping feed from Shopify using content API feed from running my feed from the spreadsheet?
Thanks in advanced.
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2 Replies
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The feed is manual and the upload automatic, that’s the only difference. You can adjust the sheet as you think fit to quickly optimize your campaign, else you’d have to change the values in Shopify directly.
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If everything is correct in your Shopify store, then use the Content API connection to automate everything. Manual is fine but you have to build the feed and that is a time suck at the best of times. The bonus being you can modify and run tests on your shopping campaigns, which is good as you grow and run more shopping campaigns.
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