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    Shopping ads: Content API vs Manual Feed

    Posted by seohelper on January 15, 2021 at 5:53 am

    Hi guys,

    New to google ads and wanted to know the difference in running my google shopping feed from Shopify using content API feed from running my feed from the spreadsheet?

    Thanks in advanced.

    fathom53 replied 5 years, 2 months ago 1 Member · 2 Replies
  • 2 Replies
  • pups-pups

    Guest
    January 15, 2021 at 10:28 am

    The feed is manual and the upload automatic, that’s the only difference. You can adjust the sheet as you think fit to quickly optimize your campaign, else you’d have to change the values in Shopify directly.

  • fathom53

    Guest
    January 15, 2021 at 12:59 pm

    If everything is correct in your Shopify store, then use the Content API connection to automate everything. Manual is fine but you have to build the feed and that is a time suck at the best of times. The bonus being you can modify and run tests on your shopping campaigns, which is good as you grow and run more shopping campaigns.

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