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SERPS are a slaughterhouse at the moment
Posted by on March 17, 2026 at 1:19 pmSlaughterhouse might be an understatement, actually, and this might be one of the most brutal stretches of volatility in Google's history. I'm a service provider in NYC and page results that have been stable for years are suddenly all over the place and on a seemingly minute to minute basis. Providers that ranked #1 for a keyword are now on page 2. Providers that ranked #25 for a keyword are on page 1. Three minutes later it's a completely different set of results. I don't know if anyone else is experiencing this, but like, holy hell.
I feel like google initiated a core update in December and it's just been one long, never-ending core update that just won't stop – I feel like I'm trying to build a house in the middle of an earthquake.
Sorry for the rant. If anyone else is going through this, you've my sympathies.
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1 Reply
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I feel your pain bro, sometimes what I hate most is a random F pages without basic SEO ranking #1 😭
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Feel like they are using the YouTube algo on serp or something, it dances like crazy. Rank 1st, then just disappear from serp in the next refresh
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Yes 100% 1st page rankings clients had owned for a solid year plus just vanished to page 3-4. Hardest part is explaining this to the client that google is just drunk and will sober up in a few months.
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Would love to see what you’re seeing – I’ve never seen a Google udpates impact in a GSC screen
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For everyone losing position, somebody else is gaining position and thinks the new algorithm is working.
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