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Separated best selling products into new Pmax campaign, but ROI is poor, shall I put them back into main campaign?
Posted by on July 30, 2024 at 2:02 pmHi, As the title says, I have a Pmax with all my products in it, (9000 products) and I made a new Pmax campaign with my best sellers in (20 products) The new campaign is performing poorly and the roi is below what I need it to be. Do you think I should add these products back into the main campaign and just run that one? Thanks
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1 Reply
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You should keep your best selling SKUs in the original campaign, so it stays with the conversion data that it generated. You would want to move the other non-best selling SKUs to a new campaign.
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