• White Hat SEO

  Separate Product Pages for Colour Variants

  Posted by YavarCashmereStore on August 21, 2024 at 4:06 pm

  

  Hi Everyone

  Man I've got tons of questions, I hope this will be my last one for today.

  Our website has a curated selection of accessories (Hats, scarves, gloves…) which means if I put one product page that contains all the colour variants, my collection page looks a bit small.

  My partner wants to create separate pages for each colour variant. I'm worried about the SEO implications of this. My job is more the SEO things (which I'm practicing and learning right now). Their strategy would allow our products to display all the styles and colours better, without cluttering. Whereas, in a one page system you need to click on it to see all the colours available. It would also allow us to customize more keywords to more specific variations of product.

  If we decided to go their route, what's the best way to avoid Google penalizing us for this? Separate product descriptions with specific keywords? Marking a canonical page?

  Thank you in advance to everyone for letting me post a bunch on here!

  YavarCashmereStore replied 1 year, 7 months ago

  

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