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SEO Rankings warming up to volatile [Google Core Update Alert]
Posted by on January 31, 2026 at 8:40 pmPosted by u/rustybrick on X
https://x.com/rustybrick/status/2017218991098331488
January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month. I am seeing a significant spike in SEO chatter and many of the tools are showing very heated Google search ranking volatility over the past 24 hours or so.
I am surprised Google has not announced an official Google search ranking update yet, based on all the volatility we have seen. But maybe we are all imaganing it…
To catch you up quickly, I covered a number of unconfirmed Google search ranking updates including around January 26th/27th, then January 21st, January 15th, January 12th and January 6th. Prior to that, we had the Google December 2025 core update kick off on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET. It had two spikes, one on December 13th and the other on December 20th.
Source: https://www.seroundtable.com/google-search-ranking-volatility-heated-40846.html
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1 Reply
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Each case is different, but I dealt with something I’d never seen in my four years working with SEO: I had a website drop from 1st to 15th place literally overnight, in a niche where I don’t have much competition.
One of the websites where we are the 3rd largest company in the sector and the leading authority in the sector in all of Brazil lost 40% of its traffic from Monday to Tuesday.
Updating some pages worked and helped recover some of the traffic, but not all of them recovered.
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This actually made me a lot less worried, that others were experiencing this.
For us it kicked of last Wednesday; our website drop from first to eleventh, multiple kws just straight up evaporated from the ranking. Update shows only a few slowly recovering (as in they are on page 2 according to Semrush).
Strangely, we also jump into top 10 in 3 kws we have not ranked before during the last year.
Planning to continue to monitor the situation + testing cuz no idea what could cause such drastic changes. For me, often when the ranking fall, most ranking fall. Nothing has ever popped back in so fast.
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Our site got pushed up a ton after the update
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