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SEO help with a Wix site
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Wix USED to be bad for SEO until around 5 years ago. They engaged some pretty big brain people to fix it and it’s absolutely on par with other CMS’s now.
DO NOT move to WordPress, it’s a pain to maintain and extremely insecure unless your agency is doing constant updates to core, themes, & plugins, and many of them don’t do this. It’s about the same difficulty level for you to update your regular content in terms of how easy it is, but if Wix is working for you there’s no reason to switch.
Follow Wix’s own SEO guides if you have time internally, if not any SEO freelancer or agency can do it for you. Starting off with an entirely new site build as point of entry for an agency is ludicrous unless yours is broken beyond repair, and it doesn’t sound like it is.
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> we sell out of our services long before our season ends and have far more work than we know what to do with
I don’t get it, then why do you want even more traffic? this has nothing to do with SEO, this is a business model issue
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“Far more work than you know what to do with” then you answered your question. Why fix what isn’t broken? Switching to WordPress is not only expensive but risky. The person doing the rebuild needs to know exactly what they’re doing.. so in your scenario, no dot do it.
That said, it’s true that real SEO requires getting off of wix and investing big into a company that knows what they’re doing… but you’re in the minority. You either 1. Are in a great non competitive niche or 2. Are generating business outside of organic channels, or a combo of both.
Questions to ask:
Business is good, but do you want it to be better?
Where is the biz coming from? Organic search? Branded? PPC? Referrals? …. If unbranded organic, definitely don’t touch the site.. if not, that could be an untapped revenue stream and you could reinvest profits into further growth.
Do you have someone to hire the right SEO firm? Unfortunately most suck. And I don’t put that lightly. It’s not that SEO is ineffective or whatever. It’s that it’s an exploited industry. Takes real eyes and expertise to hire right.
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Utilize the SEO features completely through the Wix admin. Create quality content that speaks to your core products and services in valuable ways for people searching. Work on NAP with citations. Make a plan to work on backlinking long term. Integrate videos onto watch pages. Avoid shortcuts.
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The real issue isn’t your site—it’s that you’re listening to people who sell WordPress migrations. If your services sell out before season ends, you don’t have a demand problem; you have a customer qualification problem that SEO won’t fix.
Wix’s SEO limitations are real but marginal for service businesses. Wix can rank fine on Google, and keyword rankings matter way less than converting the right people who already want you. The SEO agencies pushing you toward WordPress are optimizing for their revenue, not yours. Moving to WordPress isn’t a growth lever—it’s a $5K/month fee to solve a problem you don’t actually have.
That said, there’s one thing worth investigating without rebuilding: backlink authority. If your competitors are ranking above you despite being mediocre, it’s rarely the CMS. It’s almost always that they have more authoritative linking domains. You can fix that on Wix by building partnerships, getting press mentions, or listing your business in high-authority directories—none of which require a platform change.
Maybe the question isn’t “should we rebuild?” but rather “why are we even worried about organic ranking when we’re already capped on capacity?”
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Wix sites dont rank is just one of those myths that persisted. Yes, its true, some finer SEO technical changes cannot be done easily (or at all) but those are s low value that one digital PR campaign will completely overcome any perceived inherent weakness from Wix. So in short. If you have a Wix site that is well planned and its working for you, i would say leave it as is and concentrate on great content, digital PR and HRP (Hyper relevancy Project) to really get those relevant links in. You will be unstoppable.. Wix or not.
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You don’t need WP, Wix is totally fine. Just do regular seo, Wix is pretty optimized and easily scalable for SEO.
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Although I’m not a fan of Wix, SEO _should_ be platform agnostic. Some platforms make it easier than others to “do SEO” but I’ve heard plenty of people say Wix Studio is just fine for SEO.
As for the $5000, that’ll depend on the niche and competition but for a small business, that seems on the high side.
Happy to chat.
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I tbink that you shouldn’t migrate wordPress.
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My bet is that everyone here including the company you spoke to hasn’t even logged into a Wix site in years. They may have started with a bad SEO reputation but from what I can see it’s pretty robust now.
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