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SEO help with a Wix site
Posted by on October 27, 2025 at 3:45 amWe have a Wix site and our SEO is decent but could be better.
Every SEO shop we talk to says, yeah we won't touch it and you need a WordPress site and to spend 5k a month on SEO to get anywhere.
Meanwhile we sell out of our services long before our season ends and have far more work than we know what to do with.
Our website works perfectly and if we need to update pictures or a team members profile it takes 30 seconds and we can do it ourselves.But someone on our team has convinced the CEO that its crucial we improve our SEO.
I'm hoping you all have some good suggestions without building a new site. I have enough grey hair already without going through that again!
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1 Reply
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Wix does not have the best structure for seo. WordPress is more seo friendly.
No you dont need to spend $5000 unless you are in a highly competitive niche like lawyers. -
I think Wix is fine depending on what functionality and scalability you need from the site. Your site authority (backlinks) is independent from your CMS and is what determines where you rank for your keywords, and that’s what the focus of any SEO should be assuming the fundamentals are done correctly on your site, which again, should be/is possible with Wix.
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Do you know what backlinks are? No offense.
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1. Don’t migrate to wordpress if your business runs fine and you’re getting leads.
2. 5k/mo may or may not be high depending on how competitive your main targeted keywords are.
3. Well, if you aim to scale them SEO should be included as a part of your strategy ( it’s not necessary that you outsource, but when trying things out it’s better to get someone rather than hiring in-house )
4. Watch a video or two about the fundamentals of SEO before hiring someone. -
WIX is extremely limited in every which way, that’s just how it is. It’s better than nothing I guess.
You can get backlinks, do minimal content edits… maybe thats enough for your business. I couldn’t suggest much more without knowing the basics niche, service area, size of the company etc.
My suspicion is if agencies are quoting 5k a month and a website rebuild you’re making life very hard for yourselves by sticking with WIX for no good reason… other website CMS have options to simply upload images to… a clever Web dev, could even make your fellow employees their own admin panel that’s just 1 option to drag and drop images to upload or however you may wish to do it.
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I mean, ultimately the aim for SEO is more leads, if you already have more leads than you can deal with, then you really dont need to spend that much – unless you plan to grow and reach more areas.
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The only thing that matters is content and backlinks. Source: I’ve been building backlinks for 4+ years.
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I too wouldn’t touch a Wix site.
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We use Wix Studio for all our clients’ websites and it’s not prevent us from getting them to the top of Google
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The narrative that WIX is useless for SEO is just plain wrong.
Can you publish content on a WIX site? Yes.
Can you get backlinks from other websites to a WIX site? Yes.
Does WIX have all the options needed for someone doing SEO to do their job? Yes.Don’t get me wrong, I prefer Webflow and have had more success there, but there are way too many variables to really distinguish why.
Where are you based and what sort of budget do you have for SEO? I work with WIX sites and would be happy to take you on as a client (depending on your industry). At the very least I could sit on a call and convince your boss that WIX isn’t the problem.
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Wix is good enough if you don’t need that much pages.
It’s important to note that some SEO people are heavily biased to WordPress out of comfort or they have migration services to sell you.
You need to consider the hidden costs of moving to WordPress
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I have had great success with SEO on Wix sites. wordpress has more plugins to make it easier, but the fundamentals for SEO on Wix are there. You can write me if you want to chat about it.
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Your marketing Goal = to sell out and have too much business as a problem
You currently sell out early and have a lot of business.SEO agency goal- sign more clients.
I think it would be pretty easy to convince your CEO that as long as business is good, don’t touch what’s not broken.
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It sounds like the site converts well, which is one of the main things I think about. What people are saying about content (keyword-based) and backlinks is 100% right on track. Wix sites usually have some bloat and I believe the same content on a WordPress will do better, SEO-wise.
But yeah, if you have all the leads you need and it sounds like updating is easy for you, so just stick with that for now.
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