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Search ads performance
Posted by on August 10, 2021 at 7:41 pmHas anyone experienced a dip in the search ads performance in the recent months, particularly in the services industry? The number and quality of lead has significantly gone down. I have noticed that impressions has gone down as well.
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4 Replies
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My clients are primarily in SaaS, and I’m experiencing the opposite of what you’re seeing. Volume is consistent or increasing, and one of my clients are hitting back-to-back record numbers, as we’ve grown paid ad spend from $35k to $75k in the last three months, and are looking to grow spend further.
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Google, no.
Facebook, yes.
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We help a handful of small to midsize local services companies, and I’d actually say Google Ads has been doing exceptionally well lately.
Specifically, one of our smallest clients spends <$1k/mo on Google Ads, but they are able to book $10k+ in revenue from Google Ads alone.
However, this may have a lot to do with specific governmental restrictions in your area. Are you working in a region which has been forced to lock down? That has really affected the business of many local service companies. Our clients are mostly in an essentially unrestricted region.
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Depends on the industry niche. Seasonality, post-covid demand changes and a shift in spending patterns are evident. The last few months have been a total reverse of 2021 yoy for us.
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