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Scripts ideas?
Posted by on January 2, 2026 at 3:50 amI am a Financial services advertiser using Maximise Conversions with Smart Bidding, plus PMax with brand terms excluded Etc. i want to take the account to the next level of sophistication.
Sometimes we see very clear “good days” and “bad days” in hindsight without understanding the ‘why’ other than the metrics we see in Google ads.
Curious whether people are successfully using custom columns and scripts to detect those days earlier and react in near real time without fighting the algorithm, for example by adjusting budgets, bid targets, campaign states, or PMax behaviour, and what actions scripts actually perform safely in practice.
In other words can we use Google Ads data or feed in some external signal data and use custom colums and scripts to predict ‘tommorow is going to be a strong sales day’ and there’s automate Google Ads to make some sort of adjustment ie bid more aggressively, spend more budget etc. and likewise the opposite??
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1 Reply
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There is no way to predict what is going to happen in your ad account. At least, not in the way you want.
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If you’re using value based bidding – either maximise conversion values or target ROAS (which I’d recommend), and you’re passing through a somewhat accurate or at least directional value e.g. this is a high value customer, this isn’t – Google’s algo will learn and adjust for the trends you want e.g. mobile users vs desktop, earlier in the week vs later in the week.
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You need to inform Google what the good days looked like. Mark conversions in your database which connects to analytics with the necessary details. Amount sold, services rendered etc. when Google learned that x click yielded a strong conversion they’ll look for more like that. Everything has to be connected for maximum value
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The “next level of sophistication” would not be scripts. Scripts detect and make changes in the metrics from key signals.
Thats all that scripts do.
I think you should be looking to CRM lead scoring, compelling feedback loops and holes in the conversion lead funnel.
Smart Bidding is the outcome in the marketing place. It looks forward, yes but its based on previous week’s data and making adjustments in the marketplace…..they even call it Real Time Bidding.
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