• PPC

  Scaling traffic actually made things worse for us. Not sure why.

  Posted by illgooglitlater on February 5, 2026 at 10:47 am

  

  Okay, I need to hear from others who have experienced this.

  We’ve been running ads for clients for a while, and we always believed the more traffic we brought in, the better. So, we scaled up our spend, expecting clicks to increase and everyone would be happy. That’s how it seemed at first.

  But once we scaled properly, things started to feel off. Conversion rates began to decline gradually. Retargeting lists grew fast, but most of those users didn’t take any action. The automated bidding system appeared to be "learning" and optimizing, but the results didn’t improve.

  We blamed the usual things: landing pages, creatives, tracking, and attribution. We reviewed everything. Nothing seemed obviously broken.

  Then, we looked deeper into session behavior, and that’s when things got uncomfortable. A lot of the traffic didn’t feel right. Some users bounced immediately. Some didn’t scroll. Others followed predictable patterns that didn’t seem like real customers making decisions.

  At first, nothing seemed bad enough to cause alarm. But over time, it started affecting our performance. The learning algorithms became messier. Data became harder to trust. The more we scaled, the worse it got.

  Now, we’re wondering if scaling traffic was the wrong move, or if we should have paused earlier to fix traffic quality before spending more.

  Has anyone else faced this when scaling? How do you decide when to keep pushing spend versus when to pause, clean things up, and focus on quality? Right now, it feels like more traffic just made everything worse.

  illgooglitlater replied 2 weeks, 3 days ago 1 Member · 0 Replies
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