Scaling Home Service Niche Campaigns?

[ppcwithyrv]

simply switch to max conversions—-the set up looks good. After your tCPA normalizes (which it technically has) decreased 10-15%

[theppcdude]

We run Google Ads for detailers too. We have a small set of keywords that work well and we produce 150+ leads every month. Our client closes 100 of these leads.

We are currently running tCPA with phrase match keywords and it’s working well.

We tested broad match keywords and surprisingly lead quality dropped drastically. Close rates went from 66% to 10% in one month.

Regarding your questions:

* Switch with Max Conversions open, don’t assign a tCPA
* Stay with the same # of keywords until you are limited by search volume. However, if you have bad performing keywords always keep recycling them

[SomebodyFromThe90s]

Once you have 30 conversions, I’d avoid widening and changing bidding at the same time. Let max conversions stabilize on the current pocket first, then expand terms in small batches so you can tell whether scale came from better bidding or looser intent. Shariq

[Bo_Babelitz]

You don’t do seversl big changes too closely together. Otherwise, you won’t know which was responsible for changes in performance.
If max CPC works, I’d expand the keywords first.

[Staff_Sharp]

I’d switch first, then expand later.

Reason: right now you already have a clean signal set — exact match, clear intent, 30 conversions in ~20 days. If you change bidding strategy and keyword scope at the same time, you won’t know what actually caused the result.

My usual sequence would be:
1) switch to Max Conversions with the current keyword set
2) let it stabilize for 1-2 conversion cycles
3) check search terms + lead quality
4) only then test expansion

On tCPA: I would not force one immediately unless you already know your real acceptable CPA from closed deals, not just form fills.

A too-tight tCPA too early can choke volume right when the campaign is trying to relearn.

For home services especially, I’d protect first and optimize second:
– keep the proven exact terms alive
– watch search term quality before loosening match types
– only expand if impression share / volume is the actual bottleneck

A lot of accounts get worse because they add breadth at the same moment they hand bidding over to the algorithm.

[Brilliant_Law1190]

ds before switching to Max Conversions. This gives the algorithm more data to learn from. Broaden match types gradually and monitor performance closely. Implement a target CPA once you have sufficient conversion data.