Scaling a Winning Product

[RichEddie]

One way to reach more customers without spending too much on ads is through partnerships. Look for adjacent brands with a similar audience to yours and run a bundle, giveaway, or co-branded offer where you both email your lists. It’s often cheaper than ads and the traffic usually comes in warmer.

[uncle-be]

Congrats on the traction! A few things that worked well for me when scaling:

1. TikTok organic — still massively underpriced attention. If your product is visual or has a wow factor, short-form video can drive insane traffic for free. Post 2-3x daily and test different hooks. If you’re targeting the US market specifically from abroad, make sure your account is set up properly (device location matters a lot for TikTok’s algorithm).

2. Email flows — post-purchase sequences are gold for repeat buyers. Welcome series → education → cross-sell → win-back. Klaviyo or Mailchimp can automate all of this.

3. UGC ads on Meta — take your best-performing organic content and run it as paid ads. The content that already works organically will usually crush it as a paid ad too.

4. Loyalty program — even a simple points system increases repeat purchase rate by 20-30% in my experience.

What’s the product category? That would help give more specific advice.

[Outrageous-Race-5486]

For social media, you can try leading with social proof. Reach out to a few happy customers and ask for a quick video or photo of the product. You can keep them anonymous if need. The important thing is showing the product being used by actual customers. Then you can build a few UGC-style posts from the best ones. That’s something Ankord Media suggested to me when we were looking for a more natural way to turn customer feedback into content. Real customer clips and simple product-in-use videos are a great way to build trust and make it easier to win new customers.