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Rudimentary question about Instagram analytics
Posted by on May 9, 2021 at 10:56 amHey, guys! I’m in week 2 of my part time job as a social media exec and I’m currently working on last month’s social media report. Despite already having interned for a similar title and taking a digital marketing course, I am unclear of a few things.
A post’s reach is the organic (unpromoted) reach right? Well, when sorting for highest reach, some posts have the uptick symbol next to a much larger number. But when I tap on it and look at its insights, the reach is significantly smaller. Does that mean the post was previously promoted and the number on the outside is the reach due to promotion?
It’s a dumb question but I’m feeling dumb.
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2 Replies
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byu/JonODonovan insocialmedia -
I´m unsure what you mean by the “uptick symbol”. Usually the reach within the instagram app is the organic reach, paid reach/KPIs are shown in the business manager (except if you promoted the post via IG directly, which is not recommended).
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