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ROAS Question
Posted by on July 28, 2024 at 7:02 pmI’m currently using Enhanced CPC.
I would like to start moving towards Target ROAS but don’t want to make such a major change all at once
Can I test it out for one or two ad groups?
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1 Reply
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Not a specific ad group, but you can set up an experiment and just change the bid strategy in the experiment.
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Given bidding strategy is typically a campaign (or account level) set strategy; just duplicate the campaign. change the bid strategy, and open up the ad groups you’re looking to test, pausing the others. Why not transition to maximize conversions instead of target ROAS? The more constraints you make the algorithm evaluate the more likely you are to stall out.
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