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RLSA’s – For Every Search Campaign?
Posted by on March 9, 2021 at 1:22 pmHey guys,
Trying to get a better understanding of Google Ads remarketing and am getting acquainted with RLSAs.
My question at the moment, is whether or not its best to add RLSA’s to all of the search campaigns with the non target only option, just to give the existing campaigns this added pool of potentially higher converting people.
What are the advantages/disadvantages of doing this? I just inherited an account and it does not look like any RLSA lists are being used in the existing search campaigns.
Thanks for any insight
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1 Reply
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When you say “add RLSA’s to all of the search campaigns with the non target only option” do you mean to add the audience list as observation? If yes, I would say this is a good idea just so you can see how they’d do compared to other audience lists. You can add bid positive adjustments if they perform well. Otherwise, no harm done because they are only there for observation.
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