Resources you recommend for learning how to improve RSA copy?

[petebowen]

I strongly recommend Amy Hebdon’s course Magnetic RSAs. [https://paidsearchmagic.podia.com/magnetic-ads](https://paidsearchmagic.podia.com/magnetic-ads)

For context, I’ve written thousands of ads over the last 18 years, I’ve bought books and courses over the same period, this one opened my eyes in a way few of the others did.

* The course is short and very focussed. I finished it in a couple of hours, even with time for taking notes.
* It taught a repeatable process for research, coming up with ideas and finally building the ads.
* It used real-world examples with screenshots of actual ads. She must have spent weeks curating these.
* It didn’t spend much time in the Google Ads interface. A lot of Google Ads training becomes obsolete because the interface changes all the time.

[TTFV]

I wrote this a while back. It holds up pretty well noting that since we now have full KPIs per asset you can have much higher confidence in which ad copies need to be replaced.

[https://www.tenthousandfootview.com/guide-to-optimizing-rsas/](https://www.tenthousandfootview.com/guide-to-optimizing-rsas/)

Never the less, using ad variations is still extremely powerful, since you can test properly at scale.

[TrumpisaRussianCuck]

Brad Geddes did a free article on SEL – https://searchengineland.com/how-to-assemble-captivating-google-ads-copy-459469

Combine that with talking to your customers to figure out their pain points and what they’re trying to solve, why they went with you and why they didn’t go with you. Good people to talk to in an org are customer service and sales.

[ChooChooBananaTrain]

Genuine question is how much is about the actual ad copy and how much is about fulfilling the requirements to make RSAs “excellent” by Google’s scoring system?